In May 2016, UNICEF launched the project. # Equal Opportunity or #FightUnfair to campaign for Thai society to realize the disparities that the children in Thailand face. UNICEF LINE Run is organized to reinforce society to understand the problem. Inviting everyone to take part in the show. And raise funds through this charity run. To support the work of UNICEF to improve the well-being of all children. Especially children Lack opportunity in society

In Thailand, there are still 2 million children living in poverty. And face a difficult path to grow. The survey of children and women in Thailand in 2019 reflects the inequality. Although Thailand has a great economic and social development. But such prosperity was not sent to all children. Children and adolescents living in rural areas, poor children, ethnic children, migrant children and abandoned mothers continue to lag behind in health, education and overall development, as compared to other children.