adidas is excited to unveil the modern interpretation of the classic ZX trainers in two new colourways ZX700 and ZX850 on 1 March 2014 for Spring/Summer 2014. The ZX packs bold colour palettes, stylish silhouettes and technologies which makes a head-turning statement.
Adidas ZX Series: Iconic Family with Progressive Aesthetics
From the humble beginnings of the ZX 500 model, the ZX Series championed road-tested technologies and forward thinking creativity, and over the next 3 decades would create iconic ZX FAMILY silhouettes such as the ZX 700 and the ZX 8000.
Whether breaking a personal best or making a statement on the streets, the ZX Series stays true to its task and true to the Originals story of pioneer athletics with a progressive aesthetic. 30 years down the line, the story is still being written.
ZX 700: The Trainer of Choice
Firmly familiar even today, the release of the ZX 700 in 1985 was far from a quiet affair. Bold and boisterous, the shoe took the classic runner silhouette and brought it to life.
Eyes set firmly forward, the ZX 700 took stylistic cues from 1984's ZX 500 silhouette with brand new materials and an aggressive design aesthetic to produce a totally new shoe.
In the ZX 700's upper, a combination of polyester mesh and polypag foam offered a lightweight and versatile runner while new synthetic suede on the reinforcement panels maintained the shoe's road-ready resilience as well.
Moving onto the midsole, a combination of polyurethane and EVA provided reflexive cushioning and rugged durability in all the right places, and a combination of traditional and ghillie lacing systems complimented subtle adjustments in the heel-stabiliser to shed vital weight and provide the wearer with the best possible comfort and support.
ZX 850: Modern Interpretation of Street Style Classic
The ZX 850 was a reinterpretation of the classic ZX 800. This new model presented a combination of tried and tested technologies and straightforward style to satisfy both committed athletes and a committed street following.
Blending together the best of its brotherhood, the ZX 850 used a combination of vario and ghillie lacing as well as mesh and synthetic suede construction to make the shoe lightweight and breathable.
The series assumed a whole new air of style, however, with subtle accents along the side panel and 3-Stripes and an extended heel-counter that transformed the silhouette into something totally new for the 3-Stripe fanatics. The shoe's combination of action and aesthetic set a new standard in performance footwear and the organic lines of its intuitive silhouette can still be seen in the landscape today.
Where to Buy?
The women's ZX700 and the men's ZX850 are priced at S$135 and they will be available at selected adidas Sports Performance stores, adidas Originals stores, Limited Edt stores, Royal Sporting House outlets, Sole Central, Stadium at Ngee Ann City and 313 @ Somerset, OG Chinatown, and CK Tangs at Orchard and Vivo City.
Additionally, from 1 March 2014 to 30 April 2014, any purchase of a pair of full priced ZX footwear will entitle customers a chance to win a limited edition bombtrack bike. Existing 3Stripes members will stand 2 chances to win the bombtrack bike.