On 13 April 2017, Under Armour launched its latest flagship store at Orchard Central. The new store has a total area of 3,000 square feet and it is UA’s fifth brand house in Singapore.
Located on the famed Orchard Road shopping belt, Under Armour Orchard Central offers bigger retail space, greater varieties, and more immersive shopping experience for the fans than the previous Orchard Gateway store.
Canada and Wales Sevens rugby teams were present on the opening day to grace the launch. In addition, they were also gearing themselves up with the latest high-performance training apparels as well as greeting their fans.
Project Rock Collection
The famous Project Rock collection which made its online debut in Singapore earlier this month was available in store for the first time at Under Armour Orchard Central.
Project Rock Collection is created in collaboration with Dwayne “The Rock” Johnson, based on the motto of relentless inspiration, the project boasts an exciting lineup of apparels, footwear, and accessories for the fans.
The first release of Project Rock Collection features the signature Project Rock Delta shoes that offer unstoppable power and support, SuperVent Snapback cap with a built-in HeatGear sweatband that helps one stay cool and dry, Contain Backpack Duffle 3.0 that works both as backpack and duffle, as well as various T-shirts for men. More items from the project, including the female and kids range will be made available later this year.
The new Under Armour Orchard Central flagship store is located at 181 Orchard Road, #01-07/08 and operates from 11:00 a.m. until 10:00 p.m. daily.