Singapore – Hello Kitty, the world reigning feline queen of Kawaii (cute) celebrated her 40th Birthday together in an ocean of 17,000 red and white avid race participants on Saturday, (Nov 1) at the inaugural Hello Kitty Run Singapore held in Sentosa.

The 5km (Actual distance 4.3km) Hello Kitty Run Singapore even drew faithful fans from overseas countries such as Thailand, Indonesia and Hongkong.

The celebration kicked off on a merry note, with a bouquet of flowers and a 33-inch huge cupcake by boyfriend Dear Daniel, followed by the warbling of a birthday song by 17,000 fervent race participants. The race then flagged off at 8am together with the pair mascots.

The ebullient after race celebration continued with a Hello Kitty Beach Party at the Siloso beach, featuring various activities such as sandcastle building, a live fashion show featuring Hello Kitty-themed apparel, and a live band performance by Shili and Adi.

However, problems began when the rain decided to dampen the event. The run was forced to be put on hold, leaving the last two waves of runners, several with children stuck at the Sentosa Boardwalk with limited cover.

The problems continued when crowding turned into chaos at the medal collection point area. Participants trying to squeeze into the pavilion to avoid the rain and rushing to collect their yearned for Hello Kitty medal after completing the run. The message broadcast of only having limited medals escalated the problem as everyone rushed to get their hands on the medals first.

The race organiser Pink Apple were quick to respond by apologising on their Facebook page for the delays caused by the weather, and informed the participants who were unable to collect their finishing medals that they would be able to do so on another day at one of the key power international outlets. The exact venue, date and time will be released soon so participants are encouraged to stay tuned to the Hello Kitty Run Singapore Facebook page as well as retaining their race bibs in exchange for the race medal.

Many participants still enjoyed the fun experience with lots of photographs taking opportunities and fun activities at this distinctive event; after all they are a part of the first celebration of the world’s popular character that is hugely adored in Singapore.

How do you feel about the first Hello Kitty Run Singapore? Did you manage to get your race medal and take lots of photos of your favourite characters? Share with us your experience!

The RunSociety Team

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