PUMA 'Run The Streets' Campaign
Last Thursday on the 16th of February 2016, global sports brand PUMA launched the Singapore rendition of the 'Run The Streets' campaign and unveiled the campaign video in conjunction with the official opening of the Bugis+ Forever Faster 2 concept store. Held at the Bugis+ Atrium, the space was transformed into ‘Hit The Streets’ - a street-themed experiential zone primed for the convergence of fashion, lifestyle and music.
About Run The Streets Campaign
The ‘Run the Streets’ campaign message speaks to the go-getters who follow their instincts, live and charge towards life at full speed. A series launched across all of PUMA’s global channels to introduce the brand’s new lifestyle and performance incorporated range, the campaign features Grammy award-winning musician, The Weeknd.
On the local front, PUMA Singapore has enlisted six faces of various backgrounds and artistry to champion the message and showcase the collection of lifestyle meets performance apparel. The Singapore edition is driven by the aim to motivate people to live life with an undying thirst for success by embodying the ‘Run the Streets’ spirit – the notion of starting somewhere, staying true to self and always pushing through no matter what.
Chosen for being exemplary and owning at what they do in their respective fields, the six local ‘hustlers’ are rapper and songwriter ShiGGa Shay, DJ and illustrator Amanda Keisha Ang, graffiti and fine arts artist Ceno2, hawkerpreneur Douglas Ng, crochet and dreads artist Kelly Limerick, and award-winning bartender, Vijay Mudaliar.