Nike launched the Unlimited colorway and Unlimited Stadium in the heart of Bonifacio Global City, Manila as part of its #Unlimited campaign that coincided with the Rio Olympics – to inspire individuals to go beyond their limits.
Unlimited Colourway
I had a sneak preview of Nike’s latest Unlimited Colorway collection that was released in selected styles in Manila. The colours used in the collection represented not only the unlimited athletic abilities of each individual but also the way in which Nike views the world: bursting with unlimited inspiration and design possibilities.
What caught my attention was the gradient fusion of Nike volt and hyper-punch pink, which we could see athletes wearing when competing in the track and field events during the Rio Olympics 2016.
Unlimited Stadium
Imagine having to do your usual interval training on a running track, running against your stopwatch but with a twist… the addition of a digital and physical experience. Meet the Unlimited Stadium, a running track that’s created in the shape of a 100-foot print of the Nike LunarEpic Low Flyknit, featuring a 200-meter running track lined with LED screens where runners can race against their own digital avatar that grows in size based on speed and distance as they run.
“The Unlimited Stadium is designed to encourage people to push beyond their limits, and to celebrate the spirit of doing more than what you thought was ever possible. Especially during the Olympics, when the world watches the best athletes on the planet defy expectations, Nike gave Filipinos the opportunity to do the same through the Unlimited Stadium, innovations and the Nike+ community.”
said Bulbul Khera, Senior Director for Marketing, Nike Southeast Asia.
“It’s gonna be epic”
Being a runner, I simply couldn’t hide the excitement to try out the Unlimited Stadium for myself. Registration was simple; personalise your digital avatar, receive a pair of RFID tags, trial the Nike LunarEpic Flyknit and you’re all set to go and have fun chasing down your avatar!
Runners are required to run 4 laps on the Unlimited Stadium and to beat their own avatars to be rewarded. The first 200-meters for me was an easy start to have a feel of the track but it wasn’t long before I felt my heart racing as I started to notice my avatar chasing me down on my 2nd lap. By the time I was done with the 3rd lap, I knew I was pushing myself to race ahead of my avatar to beat it in the final lap of the challenge.
Prior to my trip to Manila, I was told that I was going to experience something “epic” and boy, the experience was more than just “epic”, it was of mind-boggling proportions.
If you happen to be visiting Manila, remember to check out the Unlimited Stadium, along 32nd Street corner 9th Avenue, Bonifacio Global City. Unlock and discover your unlimited potential with Nike. #justdoit #UnlimitedManila
