adidas Launches adizero Feather 2: Light Gets Gold
Just few days before the world’s best athletes come together for the London 2012 Olympic Games, adidas is launching the adiZero Feather 2, the lightest everyday running shoe, to help athletes all around the world become faster and improve their performance.
The adiZero Feather 2 now features a miCoach cavity embedded in the shoe which allows the runner to insert the new miCoach SPEED_CELL™. It records up to eight hours of performance data, including distance, speed, pace, time, number of sprints, as well as time and distance in speed zones, and provides personal data to share, compare and challenge with friends.
On a technology side, the adiZero Feather 2 features the SPRINTFRAME platform directly attached to the upper which ensures optimum forefoot propulsion. It significantly saves shoe weight while maintaining important performance characteristics, such as comfort and energy transfer. Fully integrated in the SPRINTFRAME platform is the TORSION SYSTEM which allows independent movement of fore- and rearfoot.
The shoe also contains SPRINTWEB, a lightweight mesh construction achieved through strong seamlessly bonded TPU material for maximum comfort, support and breathability. Other technological features are full forefoot adiPRENE®+, the adiWEAR rubber outsole which ensures long-lasting durability and traction, and strategic foam placement on the sole which allows for a dynamic push-off while minimizing the overall shoe weight.
The technology and performance benefits of the adiZero Feather 2 can also be found in the adiZero Prime, the lightweight sprint spike (99g, men’s, size UK 8.5), which will be worn by adidas athletes including Yohan Blake, Jessica Ennis and Tyson Gay at the London 2012 Olympic Games taking place from July 27 to August 12, 2012.
The adiZero Feather 2 for both men and women is available at selected retailers and adidas Sport Performance Stores.