Endless Energy Begins With The adidas BOOST

by On Feb 27, 2014
Endless Energy Begins With The adidas BOOST

As they hit the roads, tracks and trails in record numbers, today's runners are seeking more from their runs and expecting more from their running shoes.

Enjoy Both Cushioning And Responsiveness

To answer the call, adidas and partner BASF, the world's leading chemical company, developed BOOST foam cushioning that returns more energy than any other foam cushioning in the running industry.

Endless Energy Begins With The adidas BOOST

BOOST technology merges the qualities of performance cushioning and responsiveness that runners were previously forced to choose between. Energy Boost, the first shoe to feature BOOST technology, was unleashed last February and it continues to provide runners with a unique Energy Running experience.

Eric Liedtke, adidas head of performance says,

"BOOST has blazed the trail for Energy Running and reflects adidas' commitment to strategic performance innovation. As the shoe that helped us introduce BOOST™, the Energy Boost demonstrates the elaborate research and cutting edge development required to satisfy today's Energy Running crave."

Engineered With adidas Technology

BOOST was developed to remain consistently cushioned and incredibly responsive through sub-zero cold to punishing heat. Testing conducted by the adidas Innovation Team (aIT) revealed that, when taken from 40 to -20 degrees Celsius, BOOST foam is 3 times more temperature-resistant than standard EVA material, providing a more consistent run.

The upper of Energy Boost features adidas Techfit, a highly durable elastic polyurethane that provides optimal comfort and support to the entire foot while in motion. The formfitting, breathable mesh material offers the fit of a sock, while engineered powerbands across the upper provide targeted support and stabilization.

Endless Energy Begins With The adidas BOOST

Energy Boost also includes an extended heel to toe TORSION system which helps minimize roll for stability. This feature works with an external heel counter which maximizes the heel fit and comfort during runs.
On 26 February 2014, adidas will unveil the first wave of new Energy Boost colourways and it will launch a second series in March to complement its state-of-the-art Energy Running technology.

Endless Energy Begins With The adidas BOOST

Where To Buy?

The new collection of miCoach compatible Energy Boost colorways retail for S$239 and it is sold in all Sport Performance stores, adidas online store, Feder Sports at Peninsula Plaza, Sports Fashion at Queensway, I-Run at Queensway, Sports Interlink at Queensway, Stadium at 313@Somerset, as well as Royal Sporting House outlets in Ngee Ann City and Tanglin Mall.

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