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Nike Unveils New Running Technologies and “Nature Amplified” Design Ethos

by On Jul 29, 2013
Nike Unveils New Running Technologies and "Nature Amplified" Design Ethos

Nike unveils two new running innovations designed to enhance runners' natural abilities and for the body in motion, fuelled by scientific data and athlete insights guided by Nike's Nature Amplified design ethos.

Nike Unveils New Running Technologies and "Nature Amplified" Design Ethos

Introducing the Nike Free Flyknit and Dri-FIT Knit - it embodies this design ethos, amplifying the athlete's natural ability to move quickly and comfortably over distance.

Footwear innovations

Runners can now reap the benefits of natural motion found in Nike Free and the supportive, second-skin fit of Nike Flyknit in a single shoe. The Nike Free Flyknit unites two of Nike's most innovative and popular technologies to deliver barefoot-like flexibility and a compression fit that locks the foot in place, providing a snug, supportive fit in a single shoe.

Nike Unveils New Running Technologies and "Nature Amplified" Design Ethos

The unique zoned performance mapping pattern of the Nike Flyknit upper is derived from insights on how pressure is exerted on the top of the foot. By knitting a one-piece upper, Nike Flyknit construction reduces Nike's typical upper waste by an average of 88 percent. Diagonal hot-knifed sipes (strategically-engineered flex grooves) through the arch of the Nike Free+ 5.0 sole help ensure natural movement in the mid-foot as a runner transitions stride.

Nike Unveils New Running Technologies and "Nature Amplified" Design Ethos

Nike Unveils New Running Technologies and "Nature Amplified" Design Ethos

Where to get them?

The Nike Free Flyknit will be available in Singapore from 1 August 2013 at a retail price of S$259.

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