News

Mizuno + Lamborghini = New Luxury Kicks, Wave Tenjin

by On Sep 12, 2015
Mizuno + Lamborghini = New Luxury Kicks, Wave Tenjin

Cars and runners have more than one thing in common: speeding on roads and, now, these brand-new performance shoes! Introducing the Wave Tenjin, a luxurious neutral running shoe co-branded by Mizuno and super sports car brand Automobili Lamborghini S.p.A. (Sant'Agata Bolognese).

Launching today at Mizuno’s concept stores and official online store, these are the first collaborated merchandise to hit the market. In January earlier this year, the two companies have signed a partnership agreement on sporting goods and events.

Marrying Lamborghini’s super sports car brand image with Mizuno’s sports gear functionality, the Wave Tenjin is a sports shoe unlike any other. Equipped with the top-of-the-line Infiniti Wave feature in Mizuno running shoes, it provides superior cushioning and bears the Lamborghini logo on its tongue and heel.

Mizuno + Lamborghini = New Luxury Kicks, Wave Tenjin

The plush shoe incorporates several car motifs into its unique design. Not only is the side of the shoe modelled after a side view of a car, even the resin parts attached on the mesh fabric are created to look like air ducts. To top it off, the shoelace eyelets and forepart of the shoe sole are hexagonal, symbolising the Lamborghini brand.

Where To Buy

The Wave Tenjin is available from 11 September 2015 at all Mizuno concept stores at $499.

Yuyi is pursuing her studies in communications and communities. Now she relishes in the blend of both entities: communicating ideas to this magazine's community. As the lead news writer, her passion lies in helping people find interesting and timely news through the writing she provides.

Location
Singapore
No. of Posts
273
Join the Discussion