Global sports powerhouse PUMA has unveiled its groundbreaking worldwide brand campaign, “FOREVER. FASTER. – See The Game Like We Do” marking its first such initiative in ten years.
This bold move aims to reinforce PUMA’s reputation as the fastest sports brand globally, showcasing its deep-rooted connection with speed and an invitation for both elite and everyday athletes to experience sports through PUMA’s lens.
Table of Contents
Speed Redefined: PUMA’s Legacy and Vision
Founded in 1948 by visionary Rudolf Dassler, PUMA was born from a desire to craft footwear that enhances agility and speed, qualities epitomised by its namesake.
Throughout its 75-year history, PUMA has partnered with the world’s swiftest athletes, teams, and federations to forge innovations that not only push the boundaries of performance but also secure victories that echo through time.
Seeing the Game Differently with FOREVER. FASTER.
This year’s extensive campaign highlights how speed is woven into PUMA’s very fabric. It explores the universal thrill and competitive edge speed brings to sports, encapsulating the brand’s philosophy of seeing sports differently, winning uniquely, and setting the pace for others.
“Everyone dreams of having a superpower, and speed is PUMA’s,” says Arne Freundt, CEO of PUMA.
“Speed is the superpower how the greats change the game. Just like our world’s icons Mondo Duplantis, Karsten Warholm, Neymar Jr or Breanna Stewart, we know that speed unlocks athletic performance and victory in everyone. Through our ability to bring speed to life, PUMA invites all people to break through their own limits, unlock their personal best and becoming a better version of themselves, allowing them to see the game like we do: FOREVER. FASTER.”
Richard Teyssier, Vice President Brand and Marketing, adds, “Our new global brand campaign is PUMA’s biggest marketing investment ever. It is the first time that PUMA has one single message – FOREVER. FASTER. – throughout the entire year and across all performance categories such as Football, Running, Basketball and Handball. The holistic brand message is emotional and distinctive to make sure it connects and resonates with our target consumers.”
FOREVER. FASTER. – See The Game Like We Do
Launched on April 10, “FOREVER. FASTER. – See The Game Like We Do” now spans an extensive range of media, including social media, TV, PR, out-of-home media, and retail points across the globe. The campaign features a hero brand film and several creative assets showcasing top athletes like Antoine Griezmann, Christian Pulisic, and Neymar Jr., among others.
Later this year, PUMA will roll out special brand videos and creative pieces aligned with major upcoming sports events such as the CONMEBOL Copa America, UEFA Euro 2024, and the 2024 Summer Olympics.
