News · Singapore

Sony Opens Sixth Store in Singapore to Showcase New Lifestyle Concept

by On Oct 6, 2016

Sony has opened its second store along Orchard Road, giving local shoppers, expatriates and tourists even greater access to the latest tech gadgets from the consumer electronics brand.

Sony Opens Sixth Store in Singapore to Showcase New Lifestyle Concept

Located along Asia’s most famous shopping street - Orchard Road, on the third floor of Wisma Atria shopping mall, the sixth Sony store in Singapore will feature the most innovative products from Sony, including the latest Z9D series of BRAVIA™ 4K TVs, as well as the new flagship range of Signature Series High-Resolution Audio (HRA) products.

President of Sony Singapore Marketing Company, Atsushi Endo, said,

“The new Sony Store Wisma Atria was designed with the purpose of helping people use and enjoy Sony products in settings and environments they are familiar with. This is a new concept we have defined as the Sony Lifestyle, where our customers find their lives enriched by technology. We hope all our customers can experience this both in and outside of any of our Sony Stores.”

Sony Store Wisma Atria

Visitors at the new Sony Store will have the opportunity to discover for themselves how technology today has refined the way we live, experiencing firsthand and being delighted by how their lives are complemented by Sony and its wide range of digital cameras, audio gear, smartphones and TVs.

Sony Opens Sixth Store in Singapore to Showcase New Lifestyle Concept

Home makers, movie buffs and fans of the latest TV series will be wowed by the picture clarity and high definition resolution of the store’s 18-metre long wall of Sony Android and BRAVIA™ 4K TVs, while audiophiles can get to enjoy listening to songs as they were meant to be heard, using the wide range of HRA products available in the store’s dedicated enclosed room, which is the largest of any such audio rooms found in a Sony store.

Fashion-conscious and social media savvy consumers will appreciate the styling tables and full-length mirrors located around the store, and the various accessories available to help them choose the right digital camera, smartphone, Walkman® and headphones that highlight their individual styles and personalities, for that perfect selfie to post online.

Regular Events In-store

To bring to life the Sony Lifestyle concept, Sony Store Wisma Atria has plans to conduct customer engagement events in-store regularly, with the first available session being a food and photography session for ladies, conducted by a renowned chocolatier formerly from the Fullerton Hotel and Conrad Centennial Hotel and a Chief Sony Trainer on Wednesday, 26 October 2016, from 7:00 p.m. to 9:00 p.m.

My Sony members and members of the public can sign up for the course for free at the Sony Digital Workshop’s website.

EXTRA BASS to Complement Your Fitness Lifestyle

Runners can look out for the MDR-XB80BS & MDR-XB50BS EXTRA BASS Sports Wireless In-Ear Headphones in the new EXTRA BASS range that brings famous bass lines from Electronic Dance Music (EDM) tracks into focus to get you moving.

Sony Opens Sixth Store in Singapore to Showcase New Lifestyle Concept

The new MDR-XB80BS and MDR-XB50BS EXTRA BASS Sports Wireless In-Ear Headphones target fitness junkies who prefer to take in the punchy, deep beats during their routines. These headphones are tuned for EDM, which has the best matching tempo (120 to 140 beats per minute) to give you that extra bass and push needed to enhance your sports performance.

The MDR-XB80BS is designed with a secure ear hook style with cable adjuster, while the MDR-XB50BS comes with arc supporters - both offering stable fit and wireless freedom while you work out.

The MDR-XB80BS is also IPX5 splash-proof and washable, which means that you can wash it after exercising without worrying that you will damage it. The MDR-XB50BS on the other hand is IPX4 splash-proof - you can wear it out for a jog even when it is drizzling.

Sony Opens Sixth Store in Singapore to Showcase New Lifestyle Concept

All these also mean that you can take the dance party with you no matter how powerful or intense your workouts are.

Both headphones have a battery life of 7 hours and 8.5 hours respectively so that you can tune in to high-quality wireless music and make calls even after your trainings.

Visit Sony Store Wisma Atria

Address: 435 Orchard Road #03-01 and #03-01A Wisma Atria (S) 238877
Opening Hours: Mondays - Sundays, 11:30 a.m. - 9:30 p.m.
Phone Number: 63419945
Nearest Mrt: Orchard MRT station (NS22), North South Line

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Yun Jie is a competitive athlete and coach who is actively involved in various sports at community and international levels. Through editorial writing, she hopes to positively influence and educate readers with her expertise and experience in high sports performance.

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