Races

Close to 180 Runners Participated in adidas Singapore’s First-Ever Night Run

by On Aug 26, 2019

At The Night Mile – Pulseboost HD, 18 teams of adidas runners pounded the pavement in search of mystery clues, with all eyes on the grand prize of the new Pulseboost HD.

Close to 180 Runners Participated in adidas Singapore’s First-Ever Night Run

About 180 runners stormed Kallang Riverside Park last Thursday evening, 22 August, at adidas Singapore’s first-ever night run, The Night Mile – Pulseboost HD, held in celebration of the official launch of the brand’s latest running innovation, Pulseboost HD.

Eight mystery puzzle pieces, forming an image of the Pulseboost HD when assembled, were planted across a mile (1.6 km) long route. Teamed up at random in groups of 8 to 10, members of public, adidas employees, the local adidas Runners community and adidas creators (the brand’s term for ambassadors) were tasked to tackle this adrenaline-inducing route, as they dashed between checkpoints to uncover the different Pulseboost HD segments, and complete the puzzle.

Close to 180 Runners Participated in adidas Singapore’s First-Ever Night Run

Huddle time – runners banded together in their teams to discuss their plan of attack, just minutes
before flag off. Blazing through the route, teams dashed between checkpoints to hunt for mystery puzzle pieces
and uncover bonus ‘Easter eggs’.

All teams had just a few minutes to strategise their plan of attack before flag off. The teams made exceptionally quick work of the route, with the speediest team breezing through and clocking an impressive 10 minutes at the finish. The two fastest teams walked away with a race-exclusive, limited edition of the adidas Runners Singapore T-Shirt – in 3M reflective print – and for the top team, a pair of adidas’ latest Pulseboost HD running shoes for each team member.

Close to 180 Runners Participated in adidas Singapore’s First-Ever Night Run

Team members assembled their puzzle pieces at Camp Kilo. Members of the top two teams snagged an
exclusive 3M reflective edition of the adidas Runners Singapore T-Shirt, and for the fastest team, a pair of adidas’
latest Pulseboost HD running shoes to boot!

To top it off, 15 lucky runners who picked up special ‘Easter eggs’ - in the form of cardboard Pulseboost cutouts – hidden along the route received adidas runners’ kits as well, to support them in their running journeys. Fresh off the grill, an assortment of tantalising roasted meats and vegetables, as well as refreshing beverages, awaited runners back at Camp Kilo Charcoal Club.

Also read:  Singapore Kindness Run: 1,500+ Participants Run Towards a More Gracious and Inclusive Singapore

Pulseboost HD is the first silhouette to offer Boost HD, an evolution of adidas’ iconic boost technology, now engineered for a more responsive and stable ride. A shoe inspired by urban running culture, Pulseboost HD retails at S$200 and is available now at adidas.com.sg and adidas stores including VivoCity, Suntec City, Marina Bay Sands, ION Orchard, Paragon and Bugis.

The views and opinions expressed in this article are those of the author(s) and do not necessarily represent those of RunSociety.

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