For the second year running, CP Group Malaysia and organising partner - the Royal Thai Embassy of Malaysia hosted the CP Charity Fund Run 2016 to raise funds for the less fortunate. The event was held in Setia Eco Park, Shah Alam, Malaysia on 4 December 2016 and attracted more than 1,500 participants.
This movement is part of CP Group Malaysia’s corporate social responsibility programme, whereby different welfare associations are selected to allow the funds to cover various underprivileged communities.
The organisations involved this year are Persatuan Kebajikan Anak Yatim dan Miskin Al-Munirah, Rumah Kebajikan Kanak -kanak Cacat Negeri Perak and Pertubuhan Kebajikan Anak-anak Yatim dan Miskin Negeri Sembilan (PENYAKIN NS). Each of these charities received 10,000 RM to assist them with the daily expenses, maintenance fees and educational amenities for a total of 85 children and 42 handicapped adults.
The CP Charity Fund Run offered 2 distances - 5km and 8km to cater to the different age groups and abilities.
The day started with the latest viral trend - Mannequin Challenge, which took place before the run.
Besides the run component, there was also a unique activity that had attracted the attention and likes of both children and adults. A bag jump with 2 platforms - one at 5.5m and the other more challenging one at 8m, was set up for participants to take a leap of faith.
Mr. Pratan Jongpun, President of CP Group Malaysia said,
“We are pleased with the turnout this year and the charitable nature of everyone willing to assist those less fortunate than us as well as promoting clean living and healthy lifestyle and nurture the sense of kinship. We are dedicated in ensuring that safe and nutritious chicken products reach your homes and that everything produced by CP Brand is of exceptional quality, including the activities and roadshows that we plan to do. As part of giving back, we started the CP Charity Fund Run initiative to raise awareness of the plight of the needy and how we can value-add in their lives. We also want to create an environment of family bonding and having fun.”
Alongside to officiate the race were also Ms. Sirinta Chantapan, Minister and Deputy Chief of Mission from the Royal Thai Embassy of Malaysia and Executive Vice President of SP Setia, Datuk Koe Peng Kang.