New Balance Home Run Concluded with a Bang, Infused with Bostonian Heritage
Setia Alam was taken by storm with the New Balance Home Run on Saturday, 5 December 2015. As the origins of New Balance, elements of Boston, Massachusetts wove through the race village with the Boston marching band that was in the direction of the home run and the finishers’ arc. The energetic performance was exactly the right motivation to spur the runners to cross the finishing line.
The first New Balance night run brought 3,200 participants, both locally and internationally together to share a memorable experience and brought new insights for the supporters of New Balance on their rich running history.
Sam Adnan from FIT Malaysia conducted a warm up session with the runners to pump them up for the race. It was a 16 km route run that began at the Oval Centre of Setia City Mall, looping through Setia Alam, before returning to the oval and the finishers’ arc.
At the race village, the New Balance marching band, Elitez MMA Academy, and DJ Skeletor gave an electrifying performance to entertain families and supporters of the runners while they waited for their return.
The Home Run also brought a new experience in the design of the medals, with it being the country’s first LED-lit race medal. The medal’s face, featuring the New Balance Home Run 2015 logo, lights up spectacularly when turned on, which was a hit during the victory laps after the race.
We’ve seen an increase in the popularity of night runs in Malaysia in the past few years. We have previously hosted half-marathons, and this year we’ve achieved our aim to reach out to more runners, while also introducing the strong Bostonian heritage to the Malaysian public that is the core of New Balance.
said June Teh, Brand Manager of New Balance Malaysia.
Lucky Draws kept the night interesting where fun prizes such as flights to Boston and Dubai from Emirates and gifts from 7-Eleven with a total worth of RM 17,000 were given away.
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