Gears

adidas BOOST™ Revolutionises Running Forever

by On Feb 27, 2013

All runners thrive with comfortable shoes.

adidas BOOST™ Revolutionises Running Forever

Shoes traditionally enhance form, protect your feet and guard against injury. adidas ENERGY BOOST™ does that and more! Cycling energy back into your stride through its innovative cushioning technology, runners can immediately feel the stark difference this game changer brings. adidas just made your running collection obsolete.

BOOST™ your cushioning

Developed by adidas's partner BASF, the cutting-edge cushioning is formed by blowing up solid granular material (TPU) into thousands of small energy capsules and suspending them in the foam. BASF, the world's leading chemical company created this energy-filled cell structure to store and unleash energy more efficiently in every stride. After rigorous tests conducted by the adidas Innovation Team (ait.), it is clear that adidas ENERGY BOOST™ provides the highest energy return in the running industry.

adidas BOOST™ Revolutionises Running Forever

Powerful and Reliable!

Performance is paramount to runners, so the adidas Innovation Team (ait.) conducted tests to monitor how the ENERGY BOOST™ foam material would perform under the various temperatures compared to traditional EVA foam. From heats of +40 to colds of -20 degrees Celsius, ENERGY BOOST™ foam is three times more temperature-resistant. adidas ENERGY BOOST™ will never fail you no matter how crushing the weather!

adidas BOOST™ Revolutionises Running Forever

Optimum Comfort

All runners thrive with comfortable shoes. This powerhouse has an adidas Techfit upper, made from with highly durable and elastic polyurethane, providing optimal comfort and support to the entire foot while in motion. A stretch, breathable mesh offers the fit of a champion while engineered powerbands across the upper provide targeted support and promotes overall stability. Additional features include a special mid-foot support frame, an extended TORSION® system to minimise roll, adiwear outsole to reduce wear in key soles areas and an external heel counter to maximise the heel fit and comfort. It’s just shoe sexy isn’t it?!

Also read:  Outfit of the Week #25: Hello, Hot Mama

Highlights

  • Energy Boost™
  • Comfortable fit
  • Reliable durability
  • Encourages stable, yet explosive running form

It’s that running ENERGY BOOST™ you’ve been waiting for!

Worldwide release on the 27th of February 2013, at adidas VivoCity and ION Orchard branches!

We work with our partners to bring insight, meaningful and the latest news, information and updates in the world of running to you in record-breaking fashion.

Location
Singapore
No. of Posts
442
Join the Discussion