ASICS & AFFIX Launches The Brand New GEL-KINSEI OG

by On Sep 14, 2019

Let's get the OG style back on the road.

ASICS & AFFIX Launches The Brand New GEL-KINSEI OG

ASICS and AFFIX is pleased to share the release of ASICS’ latest collaboration on the GEL-KINSEI OG which was done in tandem with London-based brand AFFIX.

In line with AFFIX’s vision to create utilitarian products inspired by pragmatism, two unique and exclusive colourways have been created for this collaborative effort, using bright bold colours inspired by high pressure water-cutting equipment to leave a lasting impression.

The GEL-KINSEI shoe design is one of ASICS’ most technical running shoes. It combines I.G.S (IMPACT GUIDANCE SYSTEM) technology with discreet heel unit that features three large sections of GELTM technology bonded directly to it.

The weight - reducing TRUSSTICTM technology placed under the arch of the shoe helps to minimise its overall weight, extending the life of the sole unit.

ASICS & AFFIX Launches The Brand New GEL-KINSEI OG


The GEL-KINSEI OG comes with a large emphasis on performance, it incorporates some of ASICS’ key technologies such as GEL and its TRUSSTIC weight-reducing to extend the life of the sole unit. It is also a highly versatile, functional shoe and offering comfort.

ASICS & AFFIX Launches The Brand New GEL-KINSEI OG


Price and Availability

The AFFIX x GEL-KINSEI OG shoe launched on September 5 at selected retails across the globe. It comes with two colourways BROWN STONE/KELP and ILLUSION BLUE/DARK GREY.

It is available at Dover Street Market in-stores and on the DSM Singapore e-store with the price of S$349.

We work with our partners to bring insight, meaningful and the latest news, information and updates in the world of running to you in record-breaking fashion.

No. of Posts
Join the Discussion