Reebok is introducing its innovative construction system, BareMOVE, into its performance apparel range – the Reebok ONE Series.
The zoned system is designed to target key areas within the apparel to keep the body cool, free and protected for a more comfortable experience when working out.
Over the past few years, Reebok product teams studied athletes performing functional movements to identify key heat zones, areas of flexibility/stretch and protection needs.
Specially Designed Elements For Maximum Action
These insights helped develop the BareMOVE construction system to address three main components: Movement, Cooling and Protection. Each element has its own function within the Reebok ONE Series apparel that helps to provide the athlete with full range of motion, breathability and protection against abrasion and the elements.
The Movement zones include ergonomic seam placement to increase reach, stretch and articulation within the apparel.
The Cooling zones consist of strategically placed ventilation areas to keep the body cool and dry.
Anti-abrasion materials are incorporated into the Protection zones to reduce friction and also help to protect against the wind and sun.
Where to Buy?
The Reebok One Series Running & Training apparel collection comes in both men’s and ladies’ styles and is available at Stadium and selected Royal Sporting House stores from February 2014.