The world of running has undergone a major transformation in recent years, with advancements in footwear technology leading to faster times and record-breaking performances.
Under Armour is at the forefront of this movement, striving to provide athletes with the performance solutions they need to succeed.
By listening to athletes and understanding their needs, Under Armour have developed innovative materials and designs that enhance the underfoot experience and help runners achieve their goals.
Their mission is to make athletes better, and they are committed to pushing the boundaries of what is possible in the world of running.
UA’s Award-Winning: UA Flow Technology
UA has developed a new marathon shoe, the UA Flow Velociti Elite to enhance every stride with purpose, efficiency, momentum, and acceleration.
These new offerings feature UA’s award-winning UA Flow technology, which is revolutionising speed for professional athletes competing this racing season.
To ensure the best possible product, UA prioritised its athletes and worked closely with its North America pro run teams, collectively known as UA Mission Run, for insights, testing, and validation.
The professional runners were integral to the weartesting process, utilising the shoes in their key training sessions and races and providing live feedback as the team created and iterated the prototypes.
The athletes found the shoes significantly impactful in their training, allowing them to put in more quality work with less strain on their bodies.
Putting the UA Flow Velociti Elite to the Real Test
Sharon Lokedi, a runner from UA Mission Run Dark Sky Distance, won the 2022 New York City Marathon with a time of 2:23:23 while wearing a prototype of the next UA Flow Velociti Elite, which has been approved by World Athletics.
Lokedi, who typically specialises in shorter distances, chose to make her marathon debut on the iconic New York course after successful races in the spring.
Her coach, Stephen Haas, noted that her training in Kenya earlier in the year had led to noticeable improvements in her abilities and recovery.
Despite warm temperatures on race day, Lokedi remained confident and ultimately upset seasoned marathoners and world champions alike.
Along with her UA Flow Velociti Elite shoes, Lokedi wore a UA Mission Run apparel kit featuring UA RUSH technology, which was put to the test on race day.
Other UA athletes wearing the UA Flow Velociti Elite have also achieved notable successes.
Weini Kelati, for example, recently won her fifth consecutive title at the 2022 USATF 5k Championships, setting a new course and championships record with a winning time of 15:16.
These accomplishments highlight the effectiveness of UA’s footwear innovations in enhancing athlete performance, particularly for pro distance runners seeking a propulsive race-day solution.
If you want to run well you have to be confident with what you’re wearing. When you’re tired and your legs are shaky, the Flow Elite just gives you the power you need to get that PB.Sharon Lokedi, 2022 NYC Marathon Winner
About the UA Flow Velociti Elite
The Flow Velociti Elite is a shoe designed specifically for marathon runners who want to achieve maximum speed and efficiency. It is a strong competitor in the market, offering a balance of flexibility and cushioning.
The shoe features a full-length carbon fiber plate that is sandwiched in a soft midsole foam, providing added lift and energy return with every stride.
The WARP 2.0 upper is designed for breathability and lightweight containment, while the supercritical Flow foam creates a seamless and lightweight ride.
The TPE sockliner adds resilience and bounce to every footstrike, making the Flow Velociti Elite a top choice for serious runners.
Product DNA – Flow Velociti Elite:
- Offset: 8mm
- Weight: 7.5oz
- Unisex and neutral
- Price: S$299.00
The UA Flow Velociti Elite is now available online and in Under Armour Brand Houses.