Borneo Motors Sets Record For Singapore’s First Spiral Run
A new record in the Singapore Book of Records? A new application? Read on and find out more.
The record for Singapore's very first Spiral Run has been awarded to Toyota (Singapore's top-selling car brand) by the Singapore Book of Records on 11th November 2018. There were at least 1,426 participants who took part in the event of which 252 of them took part in the competitive segment. Each competitive participant needed to cover a vertical ramp distance of 1.1KM to win.
Ms Jasmmine Wong, Managing Director of Inchcape Singapore mentioned:
At Toyota, we are constantly striving to exceed our limits and set new records, so we are thrilled to ambitiously host Singapore’s first ever Spiral Run. By opening up this centre, we hope to give the public a behind-the-scenes look into the significant investments and meticulous processes we have in place to ultimately deliver top-notch quality and peace of mind for all vehicle owners, something unique to an authorised dealer. More than a run, this event is primarily to show appreciation to all our customers and the community who have given us tremendous support and helped us get to where we are today.
Toyota Spiral Run 2018 is an effort by the brand to give back to society by pledging S$88,000 to the charities supported by Community Chest, a non-profit organisation that channels resources to the social service sector in Singapore.
Mr Phillip Tan, Chairman, Community Chest said:
We are delighted that Borneo Motors (Singapore) has leveraged this inaugural record event to give back to the community. On behalf of our 80 supported charities, we would like to thank Borneo Motors (Singapore) for their gracious contribution and look forward to our continued partnership to empower the lives of the social service users we serve.
Mr Ong Eng Huat, Founder and President of Singapore Book of Records added:
We are thrilled to see companies such as Borneo Motors (Singapore) championing CSR initiatives which not only bring communities together but help raise donations to a charity close to their hearts. It is with great pleasure that we can award Borneo Motors (Singapore) the record for holding Singapore’s first ever Spiral Run!
Mr Aldrich Goh, aged 17, won the male category with an impressive timing of 4 minutes 21 seconds while Ms Vanja Cnops won the female category with a spectacular timing of 4 minutes 43 seconds.
Aside from the competitive category, the event was also encouraging great family bonding time with various thrilling and educational activities. Examples such as the family walk up the ramp, tyre-care clinic, Toyota’s Body Care Spray Painting Experience and build-your-own-Toyota workshop.
The “Toyota Dojo”, where technicians practise their skills before applying them in the workshop, gave kids a hands-on experience about the importance of car safety. This “KidZania-style” activity gave kids the opportunity to be technicians for the day and co-manage the various stations to ensure that cars were in an optimal condition before they start to run.
A mobile application Toyota SG’ was also launched as part of Borneo Motors (Singapore)’s digitalisation journey to provide enhanced convenience and ease of use to Toyota customers. Toyota ME membership loyalty points were up for redemption and car servicing bookings can be booked anytime, anywhere. The ‘My Toyota SG app’ is available on both iOS and Android.