Nike Celebrates 30th Anniversary of Air Max and Releases Air Max Day Collection Next Month
Nike’s iconic Air Max turns 30 this coming 26 March 2017. To celebrate this milestone, Nike has planned for a massive release of Air Max Day Collection through the month of March.
Nike first introduced Air technology by releasing Air Tailwind in 1979. For the first eight years, it was hidden, felt rather than seen.
In 1987, Nike released the first Air Max, which featured an air cushioning unit at the heel which was visible from the side of the midsole. It completely revolutionised the footwear industry and spread quickly, from running to basketball, tennis and training.
This coming 26 March 2017, Nike observes Air Max Day to mark the 30th anniversary of Air Max. Through the month of March, Nike will release a collection of retros, remixes and innovations, including the highly-anticipated Nike Air VaporMax.
Here is what you can expect from Air Max Day Collection.
Nike Air Max 1 Anniversary
Nike Air Max 1 is the great-grandfather of Air Max. It was designed by Tinker Hatfield and was originally released in 1987 in 3 iconic colourways, including classic white, red and grey and white, blue and grey combos.
Women’s Nike Air Max Jewell
Nike Air Max Jewell is the second ever women’s only Air Max model. It was inspired by the Air Max Plus.
Nike Air Max 90 Ultra Flyknit
Easily recognised for its vibrant colour, Nike air Max 90 Ultra Flyknit features an upper Flyknit that enhances flexibility, with a cored-out midsole that reduces weight and improves comfort.
Nike Air Max 1 atmos Elephant
Nike Air Max 1 atmos Elephant was the winner of the Air Max Day 2016 Vote Back campaign. It was co-created with famed Japanese retailer, Atmos, and was originally released in 2006 as part of the “Zoo Pack.”
Nike Air Max LD-Zero
Nike Air Max LD-Zero was designed by legendary streetwear designer Hiroshi Fujiwara for Air Max Day 2016. It combines a clean upper inspired by the 70s-era Nike LD1000 with the 360 Air Max unit that debuted in 2006. The Air Max LD-Zero merges classic style with modern comfort.
Nike Air Max 1 Master
This 30th anniversary edition of the Air Max 1 is a combination of the most favourite materials and styles in Air Max history, including original-red toe tips, the beloved “Safari” print, and nods to other classic details on the upper.
Nike Air Max 1 Ultra 2.0 LE
The Air Max 1 Ultra 2.0 LE is the most innovative Air Max 1 to date. The cored-out ultra-tooling helps make it one of the lightest Air Max models ever. The “3.26” placed on the tongue marks the anniversary of the original.
Nike Air VaporMax (exclusive on Nike.com)
The long-awaited and highly-anticipated Nike Air VaporMax is finally here. Declared as the Air Revolution, Nike Air VaporMax features a flexible Flyknit upper on top of a radically reinvented Air cushioning system.
The Womens Nike Air Max Jewell retails for S$179, Nike Air Max 1 Master for S$255, available at Limited Edition Chamber and Limited Edition Vault 313 and Nike Air VaporMax is available exclusively on Nike.com.