Powerman Eyes Asian Markets For Duathlon Growth
International Powerman Association appoints Iskandar Shahril as its Asian Representative.
Powerman is set to expand its footprint in Asia with its appointment of Iskandar Shahril as its Director for Asia. Iskandar will be responsible for developing new market opportunities, managing relationships with existing partners and expanding brand exposure.
Powerman is the largest premier duathlon series in the world, with about 20 races in iconic cities globally, and attracting 20,000 participants. Its history dated back to 1989 in Zofingen, Switzerland, and the city celebrated its 9th International Triathlon Union ITU Powerman Long Distance Duathlon World Championships in this year. The 10km run – 150km bike – 30km race format is especially reserved for this race.
Globally, Powerman races are carried out with the classic 10km run – 60km bike – 10km distances, and shorter 5km run – 30km bike – 5km run distances. The races are run in both individual and relay formats, as well as categories for kids and youths. In 2016, ITU agreed for Powerman to reserve the right to organise a Middle Distance Duathlon World Championships.
China, Indonesia, Philippines, Thailand and Malaysia are currently on the Asian calendar.
“We are now pursuing opportunities in India, Singapore, Vietnam and the Middle East”,
said John Raadschelders, president of International Powerman Association.
“Mass participation sport is exploding in Asia. Duathlon would be natural progression for runners and cyclists. Therefore, it is the right time to have a representative in Asia to take the Powerman brand to the next level”.
Iskandar will be based in Singapore to take on his Powerman duties. He was previously a Powerman race organiser, and received the global 2016 Powerman Ambassador award. Prior to his involvement with Powerman, Iskandar spent much of his corporate career in the Asia Pacific automotive industry.