Soh Rui Yong, the first athlete from Singapore with his quest to qualify for the Marathon at the Olympic Games, joins Yeo Hiap Seng (YHS) for the third year running as their brand campaigner as it helps to give a boost to YHS.

With the renewed one-year deal, YHS puts a five-figure sum behind their campaigner, Soh, as he continues with his run-up to the Tokyo Olympic Games in 2020. In return, Soh will promote the YHS brand and their varied range of H-Two-O isotonic drinks.

Soh gave a comment about how appreciative he felt for his sponsors and he also talked about how he is looking forward to collaborating with H-Two-O even further. Soh said:

I am very grateful to my sponsors and their support of my passion for the sport. H-Two-O is doing a lot to reach out to the youths of Singapore and in this new year of our partnership, we are looking to collaborate even further to reach out to the youths and educate them on the importance of living an active, healthy lifestyle, which I am very excited about. The support of YHS has helped me in my quest to continue improving as a runner, and I am honoured to be their athlete ambassador once again.

Soh's achievement and aim

The last few months for Soh has been hugely encouraging as he takes the first ever national men's marathon title at the Standard Chartered Singapore Marathon and at the Kagawa Marugame International Half Marathon, he gave a spectacular performance with a time of 1hr 8min 37sec. On the 24th of March, Soh will participate in the IAAF World Half Marathon Championships in Valencia as Singapore's fastest qualifier.

Soh is committed to a full-fledged altitude training in the legendary Flagstaff, Arizona over the last two months, he sets his target to become the first Singaporean to go under the 67-minute mark at the World Half Marathon Championships and beat the national record for the distance in the process.

Mr Melvin Teo, Group CEO of YHS said:

We are delighted to be a part of Rui Yong’s inspiring athletics journey for the third year in a row. Rui Yong’s determination and passion for the sport is commendable. We are confident that H-TWO-O will be the perfect complement for his rigorous training and international competitions, and we are truly excited to see Rui Yong continue to fly Singapore’s flag on the global stage.

Soh Rui Yong is ready to educate the youths and beat the national record! Want to know some interesting facts about Soh Rui Yong, check out our article All About Soh Rui Yong!