Cold Storage Kids Run 2014: Families Revel in Brand New Venue at Gardens by the Bay
Back for the seventh consecutive year, the Cold Storage Kids Run 2014 saw more than 5,700 children sprint round The Meadow, Gardens by the Bay, last Sunday morning.
As a key-sporting event on Singapore’s running calendar, the Cold Storage Kids Run is aimed at promoting an active lifestyle amongst young and old in Singapore.
Marking the International Year of the Family, the Cold Storage Kids Run was presented as the pioneer platform for children and parents to bond, especially through healthy activity such as exercise and sports.
New Category Ensured a Bright Day for all Families
This year’s new non-competitive category, All-Dressed-Up Family Fun, had parents and children covering 800m in their creative costumes, most of them keeping to the “Heroes Of Our Lives” theme and dressing up as the latest superheroes featured in movies.
Mr. Wayne Allan Anderson, CEO of Cold Storage said:
“Being able to present an event as meaningful as this is something that Cold Storage is very proud of. Seeing the smiles on the faces of the families as they enjoy spending time participating in the event together is something that we really cherish,”
Mr. David Sim, Director of ESG shared,
“The Cold Storage Kids Run is one of the most fun events on our running calendar and we are very proud to have been able to deliver it for the seventh year. With every edition, we try to do something different and it has been great working with our title sponsor, Cold Storage, on coming up with new ideas such as the All-Dress-Up Family Fun segment this year. It has been a wonderful event and we look forward to many more great years to come.”
Pledge-a-Shoe for Caring for Cambodia
A total of S$8,800 was raised from the public through the official event website and various fringe activities that have been conducted since the launch of the Cold Storage Kids Run 2014.
In its efforts to encourage the community to give back to charity, Cold Storage took the lead in pledging 1,000 pairs of shoes to support the campaign. Continuing their support for the underprivileged children in developing countries, these funds will be donated to the Caring for Cambodia Fund Singapore, a locally registered charity. The charity has partnered with Cold Storage to form the Cold Storage Kids Run 2014’s Pledge-A-Shoe project and the proceeds from this event will go to providing proper footwear to children in Cambodia.
Ms. Kay Flanagan, Country Manager of Caring for Cambodia said,
“We are very honoured to be receiving the support of the Cold Storage Kids Run again this year, and want to thank the public for their generosity. We truly appreciate and are touched by the efforts of Singaporeans in raising funds for our charity. The children in Cambodia are in need of help and having such kindness extended to them will go a long way in supporting them,”
Two Race Categories Called Off Due to Rainy Weather
Due to the heavy downpour on Sunday morning, the race organisers decided to call off the 2-4 Years Old (Final Wave) and Special Needs Kids Run for safety reasons.
Additionally, parents who were unable to collect the medals and certificates on race day can contact the official Cold Storage Kids Run website with their child's bib number and IC number for necessary arrangements.
The weather was unpredictable, but hopefully next year’s Cold Storage Kids Run will have even more families having fun and raising funds for a good cause.