Races · Japan · 30 Participants

Green Light Run Tokyo: A Unique Marathon Experience by adidas Japan

by On Apr 18, 2017

Green Light Run Tokyo was created by adidas Japan to celebrate the opening of the Brand Core Store Harajuku, which focuses on city running.

Green Light Run Tokyo: A Unique Marathon Experience by adidas Japan

On 10 March 2017 at 12:00 a.m., 30 selected runners attempted to run a full marathon distance through Tokyo without stopping at a single traffic light. Those who missed a green light were eliminated from the race. For the record, Tokyo has a staggering 15,772 signals – compared to NYC’s 12,460 and London’s 6,252 – making it near impossible to complete an uninterrupted city run.

Using traffic data provided by the local police department, and taking into account traffic light patterns, distance, timing and safety issues, adidas Japan and TBWA\Hakuhodo organized one-of-a-kind urban race through the busy streets of Tokyo.

The runners were tracked and alerted when they were in danger of missing the next green light. The ‘Get Stopped, Get Dropped’ rule required runners to keep up with a demanding pace, otherwise they would be eliminated if they were stopped by a red light. One of the entry requirements was the ability to run a full marathon in 4.5 hours.

Green Light Run Tokyo: A Unique Marathon Experience by adidas Japan

Held from midnight to dusk, the run offered its participants the magnificent night scenery of Tokyo, including landmarks such as Asakusa, the Imperial Palace and Tokyo Tower.

adidas Brand Core Store Harajuku

adidas Brand Core Store (BCS) Harajuku is just 2-minute walk from Meiji Jingumae Station and 5-minute walk from JR Harajuku Station. It is open from 11:00 a.m. to 8:00 p.m.

Green Light Run Tokyo: A Unique Marathon Experience by adidas Japan

On every Sunday, the running community adidas Runners of Tokyo organizes activities at BCS Harajuku.

Do you think that Japanese people are genius for being able to design such a complex full marathon route that allows runners not to stop at a single traffic light in the dense city of Tokyo?

The views and opinions expressed in this article are those of the author(s) and do not necessarily represent those of RunSociety.

Eva is a casual runner who has been hooked on marathons since her first race in 2011. She’s content to spend her weekends only on running. She is also a hiking enthusiast and traveling addict. When she’s not doing outdoor activities, she indulges in reading.

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