Last Sunday, over 13,000 participants were covered in vivid colours as they completed the 5km run at Padang Merbok, Kuala Lumpur. Featuring an explosion of colours, The Color Run advocates a healthier lifestyle, happiness, and joy by bringing the community together in this one-day event.
Participants dashed ecstatically through a series of vibrantly coloured tropical-themed zones in the ‘Happiest 5K on the Planet.’ Dressed in various costumes and props, they were flagged off as early as 7 a.m.
Tengku Dato’ Sri Zafrul Aziz, Group Chief Executive of CIMB Group said, “CIMB is proud to be the Presenting Sponsor for The Color Run™ in not only Kuala Lumpur, but also Jakarta and Singapore this year. I believe all participants had a great time at this fun Color Run™ in Kuala Lumpur. We had a good time engaging with the runners and our customers, and in showing how we support their different lifestyles and goals through our new brand promise, “Forward”. To us, the vibrancy of the Color Run™ reflects not only Malaysia’s, but also ASEAN’s diversity, which is the exact quality that CIMB embraces and promotes in its vision to become the region’s leading universal bank.”
Speaking on behalf of the organiser of The Color Run Malaysia, Greg Hooton, Vice President of IMG Events Asia Pacific, added, “It’s incredible to witness the tremendous outpouring of support throughout Malaysia for this fun, community-inspiring event. We’re grateful to our Presenting Sponsor, CIMB Bank, our co-sponsors Ramsay Sime Darby Healthcare, Face Shop and E-curve, as well as our iM4U volunteers, for making our return visit to Malaysia so successful in welcoming new and returning runners for a uniquely colourful experience.”
The fun did not end at the finish line. At the Finish Festival, the fun continued with the extravagant post-run tradition of a final colour throw, covering participants in a myriad of vibrant, colourful combinations.
Other exciting activities at race village included a food village, various photo and games booths, offering a fun experience and freebies for runners and their families. The emcees of the event, James Thorne and Linora Low kept the momentum going, injecting their vibrant personalities to the event.
Safiyyah Khairul, 26, a café manager and running enthusiast, remarked, “I am super excited to be back here for the second time. Aside from the beautiful colours, I think it’s a great effort towards a healthier Malaysia. Of course, the Finish Festival is something that my friends and I look forward to as well.”
Nordiana Nuzuin Akmar, participating in the run with her husband and her son, commented, “I think this a great way to exercise together as a family unit. My family had a fun time with the colours and it’s great to try out all the other activities hosted here. We’ll definitely join the run again if they were to organise it in the future.”