adidas is known for keeping new products under wrap until the very last moment, so brand fans look forward to surprises once they debut. It's time to unwrap the company's latest surprise with an event that salutes the product plus the mission of “breaking down the elements of running in a city.” Time to unveil the adidas Pulseboost HD.
It’s a race. It’s a puzzle. You decide.
To literally kick off this introduction, the The Night Mile – Pulseboost HD organised by adidas has been scheduled for 22nd August. It’s a one-mile dash unlike any you have experienced in the past because while the route is short, surprises pop up along the way to add fun and intrigue.
Puzzle pieces stashed along the route turn this athletic challenge into a scavenger hunt. Win-hungry teams are expected to pull out all stops to claim top prizes. The objective, of course, is putting those puzzle pieces together.
What will it take to get you out the door?
Must you snag a pair of adidas Pulseboost running shoes to qualify for entry? Of course not—after all, these shoes aren’t available everywhere yet, so your current pair of kicks will do. There will be limited edition 3M reflective adidas Runners Singapore t-shirts involved in this competitive event, too.
Given the amount of adrenaline pumped by runners during this short event, participants can cool down and hang out at Camp Kilo after they’ve solved the puzzle where food and drinks will be the order of the night. Runners will be invited to relax with friends and get to know fellow runners within the community.
Yes, you can share bragging rights if your team is among the fastest to finish the puzzle. But even if you don’t, the night is expected to be one that’s unforgettable and fun.
Win a prize guaranteed to improve your city runs
What can you expect during this race? Runners will race along the route hunting for clues along the way. There’s a puzzle to be put together by frenetic team members, but once done, the prizes are sure to light up the night.
- First place runners score the ultimate reward: Pulseboost HD running shoes plus special edition adidas Runners Singapore 3M reflective T-shirts.
Think about it. Win top prize and get your hands on Pulseboost HD running shoes that come with enviable bells and whistles: Boost HD responsiveness, comfort and stability and Adaptive Traxion offering maximum grip on every surface.
Don’t run alone, mate!
Pulseboost HD running shoes feature Boost HD – a new innovation in Boost technology. adidas has engineered Boost HD for more stability with the same unrivalled energy return and comfort. Crafted of today’s most comfortable and trendiest fabric, the Pulseboost HD also features a new flexible upper, Adapt Knit, so every wearer gets a custom fit. For those wishing to unlock more secrets, scan the QR code on the shoes to “unlock an exclusive playlist.”
The design is a collaboration of New York, Paris and Berlin runners serving as unofficial designers of the shoe meant to run the streets of some of the most sophisticated cities in the world. The dynamic nature of this shoe stands as an homage to all that’s great about street running. Winning a pair could make your evening or your week!
Bring a plus one if you are confident that you and your pal can coordinate your clue-searching performance well enough to solve the puzzle. Most of all, grab this opportunity to see this amazing shoe in person. You’ll be impressed.
The Pulseboost HD retails at S$200 and will be available at adidas.com.sg and adidas stores including VivoCity, Suntec City, Marina Bay Sands, ION Orchard, Jewel, Paragon and Bugis from 22 August 2019.
One night. One shoe. Why not pull out all stops to win this one? Sign up now and bring a friend.