adidas Bringing Their Technology To A Whole New Level: SOLARBOOST
Featuring the Boost and revolutionary Tailored Fibre Placement technology, SOLARBOOST delivers superior cushioning, precise comfort and lightweight support.
adidas Running has launched a brand-new technical performance silhouette especially for those who demand the best in performance, comfort, and energy return when they run. Inspired by NASA engineering and designed for pure function, the SOLARBOOST is a lightweight running shoe that has high performance which was created using adidas' top innovations.
Featuring pioneering data-driven Tailored Fibre Placement technology, which lays down fibres that features Parley material content, every single millimetre of the shoe is precisely stitched and constructed. The outcome of the result is that it has superior comfort, support and fit in a lightweight form so that the runners will be able to move confidently at any speed or distance.
How SOLARBOOST came about
Behind the new franchise, confidence was the key inspiration. Knowing that running enthusiasts run to gain self-belief in the other aspects of their lives, the silhouette was designed to build confidence in the runners by equipping them with advanced technology. In the first of its kind to feature adidas Runner's community members, who are at the centre of everything that adidas Running does, the campaign Run To Rise is designed to celebrate the peak in confidence and energy that runners experience when they complete their runs.
Drawing parallels with the construction of a space-shuttle, in which every part has a distinctive purpose, every element in the SOLARBOOST has been maximised for a specific performance-driven function. With it weighing only 295g, the new silhouette is 15g lighter as compared to the previous Energy Boost Silhouette, reflecting a significant reduction in weight whilst delivering the same superior cushion and energy return.
Tested by the adidas Runners community in key cities across the world, across a wide range of temperatures and conditions, the lightweight yet durable model features adidas' most revolutionary innovations, including:
- NEW Tailored Fibre Placement: an ingenious technology that uses Aramis data to accurately lay down the fibres which feature Parley material content in the midfoot to support the runner.
- Updated Energy rail: a brand new, lightweight heel construction, designed to enable the free motion of the Achilles tendon as well as a wider, more accommodating fit.
- BOOST sole: a highly responsive 85% BOOST midsole that provides superior, lightweight cushioning to energise the runners from the ground up.
- Optimised Stretchweb: a rubber sole with a superior grip that adapts to every runner's foot strike by moving in harmony with boost to provide a smoother and a more flexible ride.
Chris Ekman thoughts
Senior Product Manager of adidas Running, Chris Ekman said,
We knew it was time to challenge the status quo of a performance running shoe. To create a lightweight, supportive and comfortable silhouette for every runner, we took inspiration from the automotive and aerospace industries and discovered Tailored Fibre Placement, a precision manufacturing technology that allowed us to stitch materials together more precisely than ever before. We combined this with an updated Energy rail and optimised BOOST for a more efficient take-off. In pioneering the use of Tailored Fibre Placement within the running footwear industry, we were able to engineer the most technical running silhouette ever created by adidas Running.
The SOLARBOOST will be available on 1 June 2018 at selected adidas stores: MBS, Suntec City, Changi Airport Terminal 2 & 4, ION, Paragon and Bugis Junction, as well as adidas online shop. Other stockists include IRUN 313 & Queensway, SLH Interlink and select Royal Sporting House stores. It will be retailing at S$220.
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