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ASICS Launches the FlyteFoam Fast Series and ASICS Pace Academy on Runkeeper

by On Feb 24, 2017

With 3 additions to FlyteFoam Series & launch of ASICS Pace Academy on Runkeeper, ASICS takes fast to another level.

ASICS Launches the FlyteFoam Fast Series and ASICS Pace Academy on Runkeeper

To bring the awesome FlyteFoam experience to runners who want to run faster, ASICS launches the FlyteFoam Fast Series with three new additions: NOOSA FF, GEL-DS TRAINER 22 and a colour-updated DynaFlyte.

Powered by ASICS’ patented FlyteFoam midsole technology, the FlyteFoam Fast Series caters to runners across a broad range of foot types and running styles.

Moreover, ASICS is expanding its support offerings with the launch of ASICS Pace Academy on Runkeeper.

Paul Miles, Senior General Manager, Global Marketing Division, ASICS Corporation said,

We're excited to offer the award-winning FlyteFoam technology to more runners across a new range of models. At ASICS, we are committed to providing runners with the guidance and tools to maximize their potential in sports. So, in addition to our committed in-store foot experts, we are introducing Pace Academy, an exclusive in-app program that offers runners advice on how to improve their speed.

Fast for everyone with the FlyteFoam Series

Redefining fast, the FlyteFoam Fast Series gives more runners access to ASICS’ lightest-ever midsole technology, FlyteFoam.

ASICS Launches the FlyteFoam Fast Series and ASICS Pace Academy on Runkeeper

DynaFlyte (Womens). The latest color iteration of DynaFlyte. Full-length FlyteFoam midsole delivers lightweight cushioning.

It features three shoes engineered with lightweight cushioning to deliver the feeling of speed to a wide spectrum of runners across foot pronation patterns, experience levels and running goals.

ASICS Launches the FlyteFoam Fast Series and ASICS Pace Academy on Runkeeper

NOOSA FF (Mens). Featuring a full-length FlyteFoam midsole, breathable upper and wet grip rubber outsole.

If you are trying to find the right shoe for your needs, ASICS flagships worldwide use FOOT ID and Gait Analysis technology to provide advice based on specific running patterns and pronation types.

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Their in-store experts also coach runners of all levels on which shoe fits their running style, and share tips on training for a customised running experience. These experts are equipped with the most up-to-date information on ASICS new releases, including the next-generation FlyteFoam series.

ASICS Launches the FlyteFoam Fast Series and ASICS Pace Academy on Runkeeper

GEL-DS TRAINER 22 (Womens). A medium-high stability shoe. DYNAMIC DUOMAX support enhances stability and comfort.

The NOOSA FF, GEL-DS TRAINER 22 and updated DynaFlyte are ASICS’ newest products featuring FlyteFoam, ASICS’ patented midsole technology first introduced in concept shoe MetaRun in 2016.

In conjunction with the launch of the ASICS FlyteFoam Series, ASICS invites all the run enthusiasts to join a run challenge of the year,

Event: Unlock The Fast
Date: Saturday, 1 April 2017 and Sunday, 2 April 2017
Time: From 11 a.m. to 8 p.m.
Location: SUNTEC City West Atrium (outside Sephora/ Uniqlo).

Participants must come in a group of 3. Each team member will wear one of the trial pairs from FlyteFoam Series and each individual member of the team that clocks the most mileage within 5 minutes for each day gets to walk away with a pair of running shoes from the FlyteFoam Fast Series.

New ASICS Pace Academy on Runkeeper

Alongside the FlyteFoam Fast Series, ASICS introduces Pace Academy, a series of Runkeeper workouts, pro tips, and inspiration from top athletes.

ASICS Pace Academy housed within the Runkeeper app will serve as a platform to help runners improve their speed. The workouts will be tailored to each runner’s ability, complete with audio coaching.

ASICS Pace Academy will be available on the Runkeeper app from mid-April in English and from mid-May in other languages.

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All three models of the FlyteFoam Series will be available for men and women at ASICS stores and select running outlets worldwide from March 2017.

The NOOSA FF will retail for S$199, the GEL-DS TRAINER 22 will retail for S$199 and the DynaFlyte will retail for S$229.

Aidan is the Editor-in-chief of RunSociety. As a health improvement hacker and explorer, he oversees RunSociety’s Creativity Channel, spanning a wide range of inspirational and enriching topics daily to the running community. Get in touch with him if you have any fresh ideas!

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