To bring the awesome FlyteFoam experience to runners who want to run faster, ASICS launches the FlyteFoam Fast Series with three new additions: NOOSA FF, GEL-DS TRAINER 22 and a colour-updated DynaFlyte.
Powered by ASICS’ patented FlyteFoam midsole technology, the FlyteFoam Fast Series caters to runners across a broad range of foot types and running styles.
Moreover, ASICS is expanding its support offerings with the launch of ASICS Pace Academy on Runkeeper.
Paul Miles, Senior General Manager, Global Marketing Division, ASICS Corporation said,
We’re excited to offer the award-winning FlyteFoam technology to more runners across a new range of models. At ASICS, we are committed to providing runners with the guidance and tools to maximize their potential in sports. So, in addition to our committed in-store foot experts, we are introducing Pace Academy, an exclusive in-app program that offers runners advice on how to improve their speed.
Fast for everyone with the FlyteFoam Series
Redefining fast, the FlyteFoam Fast Series gives more runners access to ASICS’ lightest-ever midsole technology, FlyteFoam.
It features three shoes engineered with lightweight cushioning to deliver the feeling of speed to a wide spectrum of runners across foot pronation patterns, experience levels and running goals.
If you are trying to find the right shoe for your needs, ASICS flagships worldwide use FOOT ID and Gait Analysis technology to provide advice based on specific running patterns and pronation types.
Their in-store experts also coach runners of all levels on which shoe fits their running style, and share tips on training for a customised running experience. These experts are equipped with the most up-to-date information on ASICS new releases, including the next-generation FlyteFoam series.
The NOOSA FF, GEL-DS TRAINER 22 and updated DynaFlyte are ASICS’ newest products featuring FlyteFoam, ASICS’ patented midsole technology first introduced in concept shoe MetaRun in 2016.
In conjunction with the launch of the ASICS FlyteFoam Series, ASICS invites all the run enthusiasts to join a run challenge of the year,
Event: Unlock The Fast
Date: Saturday, 1 April 2017 and Sunday, 2 April 2017
Time: From 11 a.m. to 8 p.m.
Location: SUNTEC City West Atrium (outside Sephora/ Uniqlo).
Participants must come in a group of 3. Each team member will wear one of the trial pairs from FlyteFoam Series and each individual member of the team that clocks the most mileage within 5 minutes for each day gets to walk away with a pair of running shoes from the FlyteFoam Fast Series.
New ASICS Pace Academy on Runkeeper
Alongside the FlyteFoam Fast Series, ASICS introduces Pace Academy, a series of Runkeeper workouts, pro tips, and inspiration from top athletes.
ASICS Pace Academy housed within the Runkeeper app will serve as a platform to help runners improve their speed. The workouts will be tailored to each runner’s ability, complete with audio coaching.
ASICS Pace Academy will be available on the Runkeeper app from mid-April in English and from mid-May in other languages.
All three models of the FlyteFoam Series will be available for men and women at ASICS stores and select running outlets worldwide from March 2017.
The NOOSA FF will retail for S$199, the GEL-DS TRAINER 22 will retail for S$199 and the DynaFlyte will retail for S$229.