ASICS Relay Malaysia Preview 2018: First Ever Mall Run Organised by ASICS
A one-of-a-kind unique experience that was never done before!
With just two months remaining to the ASICS Relay Malaysia 2018, the Japanese sportswear and footwear brand today hosted a pre-race activity in 1 Utama Shopping Centre. The preview relay run was the first mall run organised by ASICS Malaysia. On a Sunday morning, more than 200 participants gathered at the event all eagerly waiting to immerse themselves in a unique, one-of-a-kind experience of running inside a mall!
ASICS Relay Malaysia Preview
Participants were placed in teams of four, however, unlike the actual run where each team has to complete the full 42 km or a half, 21 km marathon, teams were only required to complete a total distance of 8km this time. Individually, each runner had to race a distance of 2km. Runners gathered at the entrance of Parkson on Level 1, New Wing of the mall for a quick warm-up before the official flag-off.
Mr Boon Tib Som Nik, Country Manager, ASICS Malaysia said,
We are thrilled to organise this event for the third consecutive year. Our aim was to essentially showcase the relay run, a concept unfamiliar to most people. We hope that through this preview all aspiring runners and fitness explorers will be excited to attempt their first marathon as a team and gear up for the upcoming ASICS Relay Malaysia 2018,
After party of ASICS Relay Malaysia Preview
Five lucky participants were rewarded with exclusive ASICS Malaysia merchandise at the end of the run. The race was followed by a mini fitness festival which ran until 8 p.m. where attendees enjoyed a taping session, recovery foam rolling techniques and stretching techniques post-running by Sanctband Active, a massage session by Dynamique, body combat and Zumba sessions by Celebrity Fitness as well as chia seed pudding food demonstration with Amazin’ Graze.
ASICS Relay highlights ASICS’ brand message embodying movement, brought to life by the I MOVE ME campaign. A modern interpretation of ASICS founding statement ‘Sound Mind, Sound Body’, I MOVE ME is a global message that sets out to inspire everyone to get active and move beyond their doubts. ASICS Relay Malaysia Preview 2018 is proudly organised by Hi-Velocity and sponsored by 1 Utama Shopping Centre, Sanctband Active, 100 Plus Active, Amazin’ Graze, Dynamique and Celebrity Fitness.
Want to join in the action? Sign up for the ASICS Relay Malaysia on 29 September 2018 at Spacebib today to experience the fun with your team up close. Hurry, slots are selling fast.