Sanrio’s world famous feline Hello Kitty celebrates her 40th birthday on 1 November 2014 with the first ever Hello Kitty Run Singapore! The birthday bash, exclusive to Singapore in Southeast Asia, will flag off with a unique birthday cake and birthday song, sung by 15,000 fans!

Hello Kitty Run Singapore will feature a 5 kilometre route covering iconic landmarks in the city. The run is open to participants of all ages, and aims to gather both Hello Kitty fans and non-Hello Kitty fans to join in a big day out to celebrate Hello Kitty’s 40th mega birthday bash!

Fantastic Feline Fun for the Whole Family!

Created 40 years ago by Sanrio, the legendary icon, Hello Kitty brings love, happiness and encourages the forging of friendships and sharing across the world. Since her first appearance in 1974, she has flourished into a global phenomenon that is well-liked by both young and old. The fan base is no less in Singapore, with the Hello Kitty craze beginning as early as 2000.

All participants are entitled to an exclusive runner’s t-shirt and a special edition commemorative Hello Kitty plush toy. Pre-registration is now open, and will close as soon as capacity is full.

In addition to the run, participants can look forward to a Hello Kitty Village and post-race fringe activities!
The inaugural Hello Kitty Run takes place on 1 November 2014. Pre-registrations are now open.