Ever since its debut in 2016, one of Nike's own creation will finally be available in Southeast Asia. To celebrate its arrival in Southeast Asia, on 12-14 April, Nike will be holding trialing sessions of the revolutionary sneaker for customers at Dover Street Market Singapore from 11 am - 8 pm daily. The Nike HyperAdapt 1.0 will be launching in three colours - olive flak/black orange peel-sequoia, black/white and white/pure platinum and also featuring Nike's latest innovation, adaptive lacing.

The shoe converts deep research in digital, electrical and mechanical engineering into a product designed for movement. It challenges the traditional understanding of fit, recommending an ultimate solution to individual idiosyncrasies in lacing and tension preference.

Photo Credit: Nike

What's new?

An excessive pressure that is caused by tight tying and slippage that results from loose laces will be history. Now with a shoe that is powered by an under-foot lacing mechanism, it proposes a ground-breaking solution to individual idiosyncrasies in lacing and able to fit preferences.

Through a unique testing process, it has the potential for a much greater application. Tinker Hatfield, Nike's VP of Design and Creative Concepts said:

We ran an accelerated long-term test that we watched live and got immediate results that we entered into a live, sharable document so we could start to see patterns before the tests were even finished,

Hatfield also said that the method could actually be a benefit to a variety of new products and that they are already using the method for their new projects.

Photo Credit: Nike

Where, when, price?

Where: Dover Street Market Singapore
When: 12 April onwards
Price: S$999

Ready for Nike HyperAdapt 1.0? Don't forget the dates and make HyperAdapt 1.0 yours!