RunSociety – Asia's Leading Online Running MagazineRunSociety – Asia's Leading Online Running Magazine
  • Home
  • Tools
    • BMI Calculator
    • Pace Calculator
    • Daily Calorie Calculator
    • Kilometers to Miles Distance Converter
    • How to Calculate Heart Rate with Heart Rate Calculator
    • How to Use The Best Ideal Weight Calculator
  • Online Races
  • Crossline Shop
  • Virtual Race as a Service
  • Cool Deals
  • About RunSociety
  • Advertise
  • Contact RunSociety
Categories
  • Community
  • Food & Nutrition
  • Gears
  • Health & Injuries
  • Highlight
  • Inspiration
  • Interviews
  • News
  • Opinions
  • Races
  • Reviews
  • Training
Facebook Twitter Instagram YouTube
  • Races
  • News
  • Highlight
  • Reviews
  • Gears
  • Interviews
  • Food & Nutrition
  • Training
  • Inspiration
  • Health & Injuries
Facebook Twitter Instagram YouTube
RunSociety – Asia's Leading Online Running MagazineRunSociety – Asia's Leading Online Running Magazine
  • Home
    • About RunSociety
    • Advertise
    • Contact RunSociety
  • Tools
    • BMI Calculator
    • Running Pace Calculator
    • Daily Calorie Calculator
    • Kilometers to Miles Distance Converter
    • Heart Rate Calculator
    • Best Ideal Weight Calculator
  • Online Races
  • Virtual Race as a Service
  • Super Sale!
  • Shop
RunSociety – Asia's Leading Online Running MagazineRunSociety – Asia's Leading Online Running Magazine
Home»News»More Than Just a Tracker, This Wearable Developed by Local Start-up Will Push Individuals to Their Next Breakthrough
News

More Than Just a Tracker, This Wearable Developed by Local Start-up Will Push Individuals to Their Next Breakthrough

Eva NataliaBy Eva NataliaDecember 22, 20174 Mins Read
Facebook WhatsApp Twitter Email LinkedIn Pinterest
More Than Just a Tracker, This Wearable Developed by Local Start-up Will Push Individuals to Their Next Breakthrough
Share
Facebook WhatsApp Twitter Email LinkedIn Pinterest

The idea to develop training assistance wearables was first conceptualised by Kwok Cheong WONG (KC) during his study stint at SIM’s Platform E entrepreneurship programme. KC and his mentor, Dr Bert Grobben, shared a similar interest in improving fitness.

This spurred KC to pursue his interest in developing training assistance wearables that do more than just tracking people’s exercise and fitness. Thus, ATHLEDE Pte Ltd was born.

Founded by both the mentee and mentor, the sports lifestyle hardware tech company has recently secured a S$40,000 angel funding and Startup SG founder grant from TRi5 Ventures, an Accredited Mentor Partner of SPRING Singapore, to develop these devices.

ATHLEDE wearable, singapore smartwatch
Founders of ATHLEDE (Kwok Cheong WONG (KC) and Dr Bert Grobben)

The Aspiration

ATHLEDE addresses the problems people currently face with fitness trackers: What do they do with the information? How do they improve from it?

For KC, starting up ATHLEDE is a dream come true. He says,

“I believe that some people deserve help to achieve their goals. We want to help athletes find their next breakthrough in their career and others who are looking for guidance in training to achieve what they used to think was impossible. Goal setting and training programmes offered by fitness trackers feel gimmicky as they provide virtually no feedback while in use. We go beyond the utility to create a compelling experience that connects emotionally with our users to help them realise their goals and aspirations. Wearables must be more than just a tracker. It has to influence a behavioural change to help people achieve their next goals.”

The Idea

Based on his personal sports experience, KC wanted to develop a training assistance wearable that can deliver a new user experience for athletes and individuals by helping them to optimise their training efficiency and achieve more significant results.

The device makes use of an ergonomically positioned LED and Haptic feedback to provide users with a real‐time response on their performance. As a result, it can push users to break their own record and let users make training correction without having to look directly at the device.

In technical terms, the wearable and its back-end algorithm measure real-time performance data, and compute actionable real-time feedback on performance improvements to close the gap between the training objective and/or a dynamic baseline in case you have a bad day. Over the lifespan of using our device, the data analysis will get more accurate, personalized and relevant for each individual athlete.

Over the time, ATHLEDE actively learns the user’s fitness level, monitors progression, and curates a training plan to springboard them to the next level. It introducing a new level of challenge where users can race with other runners of all levels. ATHLEDE is connecting users through the community with other athletes, coaches, schools and sports associations, creating a unique eco‐system that will enable a growing interconnected lifestyle for all.

In simple terms, the smartwatch will be able to monitor and analyse your performance during your training and provide real-time responses such as vibration, tap simulation and visual LED feedback so that you can make the necessary corrections to achieve your goals. When you have bad days or are struggling with stress that causes you to be unable to keep up with the training goals, the device will be smart enough to automatically adjust to a new appropriate setting.

The device will be self-sustaining, and not rely on a mobile phone for data analytics. You will connect the device to your phone/computer to extract your data, change training goals, input personal details, but it does not rely on the phone/computer for the computing power.

ATHLEDE’s main focus at the moment is to address the needs of runners. The founders aim to accelerate development progress based on the sports community that will see immediate training impact from the device. From there, the device will be developed to other sports where form analysis is relevant.

The Next Steps

The next milestone for the company is to allow athletes to try and experience the prototype of ATHLEDE, which is targeted to start by the end of Q1 2018.

Building from an optimised athlete experience, the company will grow its user community and introduce value‐adding services such as personalised coaching and training schedules, as well as provide a platform for aspiring athletes to be discovered, whatever sport they are in.

The commercial version is expected to be available in late 2018.

What’s your next goal? How do you plan to achieve your next breakthrough?

Wearables
Share. Facebook WhatsApp Twitter Email LinkedIn Pinterest
Eva Natalia
Eva Natalia
  • Website

Eva is a casual runner who has been hooked on marathons since her first race in 2011. She’s content to spend her weekends only on running. She is also a hiking enthusiast and traveling addict. When she’s not doing outdoor activities, she indulges in reading.

Related Posts

Chow Yun Fat, 67, completes 10km race in 1 hour at Standard Chartered Hong Kong Marathon 

February 14, 2023

Last Call to Register for SAFRA Singapore Bay Run & Army Half Marathon 2022

August 19, 2022

adidas’ Singapore Launches its First Brand Centre; A HOMEGROUND for Runners

January 12, 2022
Add A Comment

Comments are closed.

Subscribe to Updates

Get free access to the latest running event updates, promotions, product announcements and much more!

How to Be Part of the ASICS World Ekiden 2022

November 17, 2022

Run For Singapore 2022: Moving Towards a Fascinating Future Together

June 3, 2022

Under Armour’s All Out Mile Has Your Name Written on it

May 29, 2022

How to Find Your Own Interesting Routes to Run

May 26, 2022
RunSociety – Asia's Leading Online Running Magazine
Facebook Twitter Instagram YouTube
  • Home
  • About
  • Advertise
  • Contact RunSociety
  • Community Guidelines
  • Ethics Statement
  • Privacy Policy
  • Terms and Policies

With a commitment and pride to quality content for the running community. RunSociety is, and always has been an independent body.

Copyright © 2011 - 2023 RunSociety. All Rights Reserved. Designed & Developed In House.

Type above and press Enter to search. Press Esc to cancel.

Go to mobile version