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RunSociety – Asia's Leading Online Running MagazineRunSociety – Asia's Leading Online Running Magazine
Home»News»RL2 by Running Lab: A New Era of Active Lifestyle Retail at Wheelock Place
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RL2 by Running Lab: A New Era of Active Lifestyle Retail at Wheelock Place

Step into a vibrant hub at Wheelock Place, where performance meets lifestyle—discover innovation, style, and function all in one place.
The RunSociety TeamBy The RunSociety TeamNovember 20, 2024Updated:November 20, 20243 Mins Read
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RL2 by Running Lab: A New Era of Active Lifestyle Retail at Wheelock Place
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In a city where fitness and style converge, RL2 by Running Lab has unveiled a groundbreaking retail concept at Wheelock Place, located at #B2-06. Situated in the heart of Singapore‘s bustling shopping district, this 124-square-metre store redefines how active individuals merge performance and everyday living through thoughtfully curated gear.”

About RL2 by Running Lab

  • Bridging Performance and Lifestyle
  • A Benchmark for the Active Lifestyle
  • Special Launch Activities and Exclusive Perks
  • Where Performance Meets Lifestyle

Bridging Performance and Lifestyle

RL2 is a hub that encourages its visitors to Run, Move, and Live. Featuring an extensive lineup of renowned brands like On, HOKA, ASICS, New Balance, SOAR Running, and Patagonia, RL2 caters to a new generation of consumers who see their athletic gear as an extension of their lifestyle. From the track to the streets, RL2 promises seamless transitions for those who value fitness, exploration, and dynamism in their daily lives.

What sets RL2 apart is its focus on a broad selection of performance and lifestyle gear, including the widest range of On THE ROGER Collection—a line that marries on-court performance with off-court sophistication. This diverse offering positions RL2 as a one-stop destination for runners, adventurers, and everyday athletes.

RL2 by Running Lab: A New Era of Active Lifestyle Retail at Wheelock Place
Photo Credit: Running Lab

A Benchmark for the Active Lifestyle

RL2 taps into a growing demand for retail spaces that not only offer products but create experiences. The store is designed for those who lead “all-day performance lifestyles,” blending high-tech functionality with contemporary aesthetics.

With products tailored for comfort, durability, and versatility, RL2 appeals to those who see movement as an integral part of their identity.

Special Launch Activities and Exclusive Perks

To mark its launch, RL2 is hosting a series of engaging activities. Shoppers spending a minimum of SGD 349 (including a pair of On footwear) can receive a limited-edition On Backpack, valued at SGD 89.

The store will also host a personalisation event on 23–24 November, allowing visitors to customise their shoes with unique charms that reflect their individuality. Shoppers can visit the pop-up event to create a one-of-a-kind accessory with any purchase or a pair of regular-priced shoes.

Where Performance Meets Lifestyle

RL2 is more than a retail outlet; it’s a celebration of a lifestyle. Its philosophy—”Run, Move, Live”—embodies a holistic approach to fitness, encouraging individuals to embrace moments that challenge and inspire them. This ethos positions RL2 as a place for like-minded individuals to connect, explore, and thrive in their pursuit of an active lifestyle.

For those in Singapore, RL2 at Wheelock Place offers a refreshing take on what it means to integrate performance and everyday living. Whether you’re a casual jogger or a fitness enthusiast, this space promises to be a game-changer in active lifestyle retail.

Running Lab Singapore
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