News · Singapore

Instill a Love for Running in Your Children, Join Cold Storage Kids Run 2017

by On Apr 6, 2017

Singapore’s longest-running children sports event, the Cold Storage Kids Run, returns with new venue, new start time and new non-competitive family fun format.

Instill a Love for Running in Your Children, Join Cold Storage Kids Run 2017

In 2008, the Cold Storage Kids Run started as the only running event for kids. Over the past nine years, the event has attracted over 48,000 children and 128,000 parents and supporters. It is Asia’s first kids-focused running event and a mainstay on Singapore’s sports calendar. The run encourages children to lead an active lifestyle and eat healthy from a young age.

This year, the Cold Storage Kids Run celebrates 10 years of healthy eating and active lifestyle by introducing brand new venue at Palawan Green, Sentosa. With the new start time at 7:15 a.m. the organizer aims to minimize congestion and to deliver an even better experience for families.

At the end of the race, enjoy your family day with exciting post-run activities by the beach and family-friendly attractions in Sentosa. You and your kids will receive discounts for attractions in Sentosa, such as KidZania Singapore, Madame Tussauds, Mega Adventure, 4D Adventureland and Go Green Segway, as part of runner’s entitlements. In addition, you also get to enjoy special discounts for retails and restaurants in Sentosa.

Terence Khoo, Managing Director of event organizer Enterprise Sports Group, said,

For children who had taken part in the multiple editions of the Cold Storage Kids Run, this event provides important milestones in their childhood, from taking part in their first running event, setting personal bests as they get older or merely enjoying quality time with their parents. We believe such memories encourage them to adopt an active lifestyle and reinforce the importance of family bonds.

Instill a Love for Running in Your Children, Join Cold Storage Kids Run 2017

Competitive Category

In the Competitive Category, there are six sub-categories based on age and gender: Sporty Apple 1.6km (9-10 years old) Boys, Sporty Apple 1.6km (9-10 years old) Girls, Speedy Orange 1.6km (11-12 years old) Boys, Speedy Orange 1.6km (11-12 years old) Girls, Boogey Banana 800m (7-8 years old) Boys and Boogey Banana 800m (7-8 years old) Girls.

The kids will compete in Sprint Grading Challenge whereby they will receive exclusive customized certificates bearing their name, timing and grade. The purpose of the challenge is to motivate them to do better.

Top 25% of finishers in each Sprint category will receive Gold certificates. Runners who finish between 26% and 50% in their field will receive Silver certificates, while those who finish from 51% onwards in their field will receive Bronze certificates. On top of that, the fastest 3 kids from each category will also receive trophies and prizes.

The registration price for Sprint Category (Competitive) is S$49.

Instill a Love for Running in Your Children, Join Cold Storage Kids Run 2017

Non-Competitive Category

In the previous editions, only 1 adult could accompany a child on the run. This year, both parents can run with a child. The distance for this category is 800m.

The sub-categories for non-competitive participants are Stroller Family Fun (for 6 months to 23 months old), Jolly Kiwi Family Fun (for 2-4 years old), AIA Vitality Family Fun (for 5-6 years old), and Happy Grapes Family Fun (for 7-12 years old).

The registration prices for Non-Competitive Category are S$67 (for 1 adult, 1 kid) and S$85 (for 2 adults, 1 kid).

Instill a Love for Running in Your Children, Join Cold Storage Kids Run 2017


All kid participants are entitled to free entry to Sentosa, including Sentosa Express, event tee, drawstring bag, finisher’s medal, fan, water bottle, certificate and vouchers. Meanwhile, adults will get event tee, family certificate (with child), vouchers and free entry to Sentosa.

Need some tips on running with kids? Read this.

Registration ends on 10 April 2017. Don’t miss it, sign up here!

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Eva is a casual runner who has been hooked on marathons since her first race in 2011. She’s content to spend her weekends only on running. She is also a hiking enthusiast and traveling addict. When she’s not doing outdoor activities, she indulges in reading.

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