Located at IPC Shopping Centre, one of Petaling Jaya’s top shopping destination, the new Skechers™ City Outlet will be the brand’s largest store in the Southeast Asia region. The 6,600 square feet store will feature a concept store, displaying the latest collections of wearables and various Skechers lifestyle and performance collections for Men, Women, and Kids.
With more than 500 product designs, the store has the widest ranges of Skechers products available in a single outlet. To make shopping experience enjoyable for customers, the products in the store are categorised into Men’s, Women’s, Kids and Apparel.
Over the years, Skechers has been one of Malaysians’ favourite brands with its stylish and comfortable footwear collections, such as Sport, D’Lites 2, Burst, USA, Bobs, Energy Lights, Twinkle Toes, the GOwalk and GOrun series as well as performance apparels which include tops, tees, pants, bra tops and more.
On top of that, there is also a long list of celebrities who recommend Skechers collections, including Korean hip-hop superstar Zico, Korean pop stars EXO, multi-platinum recording artist Meghan Trainor, pop star Camila Cabello, model and actress Kelly Brook, TV personality Brooke Burke-Charvet, and athletic legends like Sugar Ray Leonard, Ozzie Smith, and Howie Long.
Skechers will continue its expansion in Malaysia next year by adding 29 new stores, bringing the total number of store in Malaysia to 91. Skechers also aims to be amongst the top 3 brands for the athleisure category, as well as maintain walking shoes as the market leader, whilst introducing new walking shoes collections with more fashionable elements and ultra-comfort materials.
Said Vincent Leung, President of Skechers Hong Kong and Southeast Asia,
We are thrilled to introduce this massive unique store space which was purpose-built to showcase the newest designs as well as a variety of Skechers™ styles and great choices of colours available all under one roof. The new Skechers™ City Outlet is a reflection of the amazing position of our brand within the marketplace, having seen substantial growth in the local market share since its debut into the Malaysian scene. We look forward to introducing more collection as well as stores throughout our retail network as we believe that the brand will continue to grow along with the expansion plans that we have put into place for 2018.