We run because we love to, because it makes us feel good and because we want to achieve goals such as our first 10km or first marathon. But for a lot of us we are also hoping that all this running training will lead to losing some of those stubborn kilograms or finally getting rid of our muffin top. And for some of us, running seems to kick start our metabolism and the weight melts off. However if you are pounding the pavement but seeing no results in the weight loss department, then check out the list below for the five most common reasons why you are running all the time but not losing any weight.

Taking another revolutionary step forward, Reebok has now launched the ZPump Fusion, the latest update to The Pump Technology. Armed with a new, branded, air-filled cage, the running shoe surrounds and moulds to any foot, providing a customised, locked-in fit.

Marathon runners are a special breed of athlete. The training starts well in advance of race day and could entail a number of rituals, procedures and traditions. You’re not crazy; you’re just a marathon runner. One of the worst feelings in the world is the sense of completion. After you’re done running your marathon, you’ll immediately start searching for your next challenge. Here’s one for you: try to remember all the memorable aromas and smells that come with your favourite athletic sport.

What better inspiration for a woman who grew up in a family that prioritized fitness? Sure, Baghot may seem an unlikely muse for a woman whose passion is body building, but that fitness niche has brought her fame, recognition and admirers. Azima’s other physical pursuits include running and roller derbies. Extreme sports? She’s fearless! If Walter Bagehot met Azmi today, the first thing he might notice is her sparkling personality followed by a big smile and a body that doesn’t quit. Who says one generation can’t find heroes from the past?

Spring heralds and we here at RunSociety can’t get enough of Japan’s wonders and its celebrated cherry blossoms! So what’s new? We bring you the latest race scoop and a new way to appreciate this seasonal flora from the exotic island of Miyajima, just a 22 minute ferry ride away from Hiroshima Port.

Come Sunday, 26 April 2015, the TRI-Factor series will dive into the first of its 4-leg series of sporting events with a mass swimming event.